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History:

The history of wheat beer is also the history of the Schneider brewing family and its famous Schneider Weisse.

Georg I. Schneider acquired the rights to boil wheat beer from King Ludwig II. in 1872. Back in those days the sales of wheat beer in the royal brewhouses were continuously declining and no one would have forecast a future worth mentioning for this noble beverage.

That's why it can rightly be claimed that it was Georg I. Schneider who saved wheat beer from "dying out". Being the wheat beer pioneer and creator of the original recipe for Schneider Weisse which still holds good today, he is revered by all wheat beer connoisseurs.



Picture: Georg Schneider I and the original Schneider Weisse recipe
The founder ran the brewery together with his son Georg II. Schneider and in 1872 acquired the so-called Maderbräu at Tal 7, now known as Weisses Brauhaus, one of the oldest traditional breweries in Munich. The former ducal wheat beer brewhouses in Straubing and Kelheim were acquired as well in 1927.



Picture: Schneider Brauhaus in Kelheim, Germany

The latter has remained the Schneider Weisse brewery to this day and is the oldest wheat beer brewery in Bavaria. Wheat beer has been brewed here without interruption since its founding in the year 1607. The Georg Schneider brewery family did however suffer a terrible stroke of fate in 1944: The Munich brewery fell victim to the bombing.

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G. Schneider & Sohn
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