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By 1896, George Gale sold his major shareholding and the chairmanship passed to Herbert Frederick Bowyer, a miller from Guildford. The area of commercial influence then widened into Sussex where, the company acquired the Angel brewery. Subsequently, Gales continued to expand into Berkshire, Oxfordshire, Wiltshire, Surrey.
Success had much to do with a now stable workforce which pulled together, the rise of Gales bottled beer output, new modes of transport, but above all, the excellent quality of Gales beers. Every other year, from 1902 to 1908, Gales won prizes at the Brewer's Exhibitions.